Hi there. This is our first blog post. Gonna be reflecting on service, sales and marketing questions and mysteries. And our own experiences on those fields.

Why should this blog matter?

My name is Lauri and I am running sales and marketing at LeadDesk (www.leaddesk.com). Our company provides tools for sales and service professionals. Our focus is on tools that make customer outreach more systematic and active.

Who needs our products? Well, if you have loads of leads to contact by phone, you think you need a simple CRM, autodialer, tool for progressive calling (fun fact: in Finnish this is called soittorobotti), you want to record your sales calls for training/quality control purposes etc. - we just might have the right solution for you. We are very excited for what we provide for our customers.

(Another fun fact: last week, more than 500,000 sales calls were made with our outbound calling tool.)

Thus, we are about to get double-dipped in the sales and marketing sauce. Not only this is something we have to master to make our company succeed and grow, this area is also what our product essentially does.

So pretty important for us. But why should this matter to you? Well, there is tons of sales and marketing narrative in the web. Most of it is promotional speech for consulting services, some of it resembles self-help books. Not that useful for entrepreneur. Probably not that useful for other sales and marketing professionals either. Then again, take a look at Hacker News or StackOverflow or any other plaza where entrepreneurial people seem to flock - loads of stuff on css, js, mysql etc., less so for marketing and sales advice.

Our promise to you

We try to deliver something that is actually useful for other young/youngish sales and marketing people, entrepreneurs, start-up people, my mom etc. out there.

Therefore we are setting these guidelines for ourselves:

• Only fact-based posts, findings driven by real data. N can be as low as 1, and I am not claiming to present the Deepest Truth here. But trying to avoid BS.
• No "sales gurus" or "century-old marketing wisdom". I am not gonna quote any of that stuff here, plenty of it already available in the web and local library.
• No sugarcoated results. Not sure what this means yet, but I'm quite certainly gonna look stupid.
• All suggestions should be pragmatic/affordable enough for a company with limited funds. You don't have the marketing and sales budget of a FT500 company, do you.

Hope we are helping you to make a difference. Let us know how I could better serve this purpouse.

On the behalf of the team,

Lauri Pukkinen

Co-Founder, Head of Sales and Marketing at LeadDesk